Product Launches
Turn launch day into something investors, customers, and hires can’t scroll past.
Launch day, worth watching.
A note from me
I use the product before I write a word.
Every founder tells me the same thing: our product is hard to explain. It usually isn’t. It’s just never been explained by someone who actually used it. I came out of product design, so before I write a single line, I read your docs, sign up, and use the thing until I get it.
That’s also why founders keep me around after the launch. The feature drop, the raise, the keynote. By then I already know the product, so you never have to start from zero with someone new.
- Films your engineers won’t wince at
- One partner for launch, brand, and everything between
- Three short calls of your time, start to finish
60 seconds, me talking
What I do
The right film for every stage of your funnel.
Launch day. The big feature. The raise. The keynote. Get these right and people remember you. Get them wrong and nobody notices you shipped at all.
Your big moments
Feature Announcements
Make new features land, instead of getting buried in a changelog.
Not buried in a changelog.
Funding Announcements
Turn your raise into momentum that recruits talent and pulls in customers.
Turn the raise into momentum.
Conference & Event Films
Web Summit, your own keynote, the partner conference. Coverage that works long after the room empties.
Works after the room empties.
The rest of the year
Investor & Pitch Films
Explain what you’re building to investors, without making them sit through a deck.
The pitch, without the deck.
Brand Films
Tell the world who you are, so investors and hires trust you early.
Who you are, on film.
Product Walkthroughs & Demos
The real product, click by click, doing the job your homepage promises.
The real product, click by click.
Distribution & Social Cuts
Made for X and LinkedIn, not just recut for them, so you stay visible between launches.
Made for X and LinkedIn.
Selected work
The companies, and the films that carried them.
AI startups, developer tools, and platforms people use every day.
- Zero University An alternative to university, built for the AI era Education Launched 2026 Investor film
- Supermemory Memory API for AI apps and agents AI infrastructure $2.6M raised Walkthroughs · Features · Social
- CXVERSE Customer experience infrastructure for consumer brands CX infrastructure Launched 2026 Rebrand film
- Potpie AI A context layer that lets AI agents read a whole codebase Developer tools $2.2M pre-seed Fundraise film
- HubPeople The white-label platform behind many of the world’s dating apps Consumer software Founded 2005 Conference film
- TES Affiliate Conferences The affiliate industry’s twice-yearly summit Events Since 2009 Conference coverage
- Odyssey Real-time interactive world models AI research lab $310M Series B API demos · Walkthroughs
About
Hi, I’m Aarav Sharma.
I work at the intersection of product design and visual storytelling.
Years spent alongside product designers taught me how technology products actually get built. Put that next to years of filmmaking and motion design, and you get films that understand what they’re selling.
My goal is simple: help technology companies tell stories people remember.
See how I work
Who I work best with
You’ll probably enjoy working with me if…
- You’re building something ambitious, and the way it’s presented matters.
- Your product is complicated, but the story shouldn’t be.
- You want a creative partner who can think like a product person.
- You want people to see the product the way you see it.
How it works
A process you don’t have to manage.
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Step 1
Understand the product, find the angle
I dig into your product, your users, and your GTM motion to find what actually drives adoption, and the story only you can tell.
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Step 2
Map the films to how you actually sell
I map which film does which job: launch story up top, walkthroughs and demos for activation, proof and brand for the long game.
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Step 3
Ship the first films fast
Speed beats polish here. I produce and ship the first batch quickly, so your customers and your sales calls tell us what lands, instead of another round of internal opinions.
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Step 4
Double down on what works
I look at what lands on sales calls, what prospects repeat back to you, and what moves deals, then cut more of that and drop the rest. The story gets sharper every cycle.
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Step 5
Run it as a system
By now your story, your visual language and your film library exist. Everything after this slots into them, on your timeline, instead of starting from zero each time.
I work backwards from your launch date, not forwards from mine.
Field notes
What I’ve figured out so far.
Short pieces on what actually works, and a few things I got wrong.
Post-mortem
Post-mortem
Why most product launch videos fail
The views come. The signups don’t. What a rough 2008 screencast had that beautiful launch films still don’t.
Read Jul 2026 · 6 min
Opinion
Opinion
Product demos don’t sell. Stories do.
People watch a demo after they already want it. Order matters.
Read Jun 2026 · 6 min
Teardown
Teardown
What tech brands can learn from Apple’s product films
Which parts are money, and which parts are just decisions.
Read May 2026 · 6 min
Questions founders ask
Before you book.
Projects start at $899, and where they land from there depends on the type of film and how complex it is. You get a fixed quote after one call, and the number only moves if the scope does.
Most films take three to four weeks, and I schedule from your date, with review time built in, so the film is done before the day rather than on it. If the date is too close for the full film, I’ll say so on the first call and we’ll scope what can actually ship.
You approve the script, then the style, then the cut. Each stage includes a revision pass, and nothing gets produced until the stage before it is signed off. The final film can’t surprise you, because you watched it take shape the whole way.
Yes, fully. Master files, source files, and music licensed for everywhere you’ll run it, paid ads included. There are no usage tiers and nothing to renew.
That’s the normal case. Most of my work is with seed to Series B teams, including YC companies, and launch films usually start before launch. I work from staging and design files, then capture the product as late as possible so you ship with the newest UI.
For a quick social clip, honestly, use one. What you’re buying here is the thinking: what the film says, who it’s for, and where it runs. That’s the part templates can’t do, and it’s the part that decides whether the film converts.
A kickoff call, a script review, an edit review. Around three hours total. Everything else runs async, and I do the chasing.
Let’s talk
Have a story worth telling?
Book a 30-minute call. No pitch. I’ll tell you honestly whether a film is the right move, and what it would take.
Straight answers · Taking two projects in September